Sales support - recommendations

If your assortment includes products and gifts that are exceptionally popular, there is a good chance that other customers will also show interest. Large retail chains, such as EMPiK, understand this well, placing shelves of BESTSELLERS and NEW PRODUCTS in their stationary stores. They apply the same solution to their online stores and email communications. Implementing a similar strategy in your store should not be a problem - just devote some space on your shelf, website or email to present the most desirable gifts. The results may surprise you.

today's busy times, customers don't always have the opportunity to keep up to date with new products in stores. Make their task easier by presenting the latest gadgets in a special place. In this way, you will regularly surprise customers with new proposals, while at the same time solidifying in their minds that it is worth visiting your store regularly - there is always something new. As a result, when they are looking for a unique gift, your store will come to mind.

Product recommendations are an easy-to-implement solution that makes buying decisions easier for customers. On your part, it requires minimal costs, aside from a bit of prep work to organize the space and rotate products on the shelf.

Since there are ways to increase the number of transactions made by a single customer, it's worth moving on to the next aspect - basket value. From a logistics point of view, fulfilling an order in our gadgets and gifts store worth PLN 200 is not fundamentally different from fulfilling an order worth PLN 500. Therefore, it is worth encouraging customers to maximize their order. This way, without much effort, you can increase sales by as much as 10, 20 or 50%. Most such strategies do not require additional costs.

When we talk about recommendations, we also mean another perspective. Most online stores offer automatic suggestion of products that can complete the shopping cart, based on the choices of other customers with similar preferences. This is an option worthy of use. For stationary stores, the matter is a bit more complicated, but our gadget wholesaler suggests creating sets - bundles of 2, 3, 5 products offered at a slightly reduced price or at a steep discount on the cheapest product. Retail customers even love such promotions.