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This is a question every business owner must ask themselves. After all, acquiring a new customer usually costs much more than maintaining a relationship with an existing one. Therefore, today we would like to share with you a way to extend the relationship with the customer and encourage them to make further purchases.

For a year now, we have been expanding our offer with licensed products – featuring the coolest characters from movies and cartoons. We see huge interest in gadgets, somewhat less in clothing, which seems to be dominated by large retail chains. However, we decided to take it a step further and went a bit wild - we are currently testing the market for licensed products for pets (leashes, clothes, bowls, beds, etc.). This is a segment where licensed products have not appeared so far. We took a big risk...