Does Your Customer Buy Once or More?

This is a question every business owner must ask themselves. After all, acquiring a new customer usually costs much more than maintaining a relationship with an existing one. Therefore, today we would like to share with you a way to extend the relationship with the customer and encourage them to make further purchases.

One of the simplest and most effective ways is mailing. Thanks to GDPR consents provided by customers during registration, we can continuously stay in touch with them. We can inform them about new products, important events, promotions, as well as remind them of previous purchases and suggest new gifts and gadgets.

The Case That Brings Real Money! Not Only in a Gadget Warehouse!

An example of the effectiveness of such a strategy can be a real-life story. A customer of an online flower shop ordered flowers for his wife several times a year. After one of the orders, he received an email from the flower shop reminding him of his wife's upcoming birthday and suggesting buying flowers for the occasion. The customer took advantage of the offer, and since then he regularly receives reminders of important events and promotions. Thanks to this, the flower shop turned one transaction into several, without incurring additional advertising costs.

Similarly, your gadget and gift shop can work. It is worth reminding customers of their previous purchases and offering them new gift ideas. You can do this manually, selecting offers based on customer data, or use algorithms that will independently select offers.

We encourage you to experiment with different ways of maintaining relationships with customers. Remember that each customer potentially represents several orders per year. Therefore, it is worth investing in maintaining contact with them and offering them new, interesting products.

In future posts, we will suggest more ways to increase the value of each customer. If you have any questions, feel free to ask - we will gladly answer them! In the meantime, we invite you to check out some new products that may attract your customers' attention and refresh your assortment. We wish you success!