Licensed Products with Characters from Cartoons, Movies, and Games – Is It Worth Introducing Them for Sale?

For a year now, we have been expanding our offer with licensed products – featuring the coolest characters from movies and cartoons. We see huge interest in gadgets, somewhat less in clothing, which seems to be dominated by large retail chains. However, we decided to take it a step further and went a bit wild - we are currently testing the market for licensed products for pets (leashes, clothes, bowls, beds, etc.). This is a segment where licensed products have not appeared so far. We took a big risk – and you can find the results here: licensed gadget wholesaler – pet accessories with characters from movies and cartoons. Below, I present the reasons why we decided to take this step.

Attractiveness to Customers

Licensed products, those based on popular cartoons or movies, are immensely popular with customers. Thanks to them, a store can attract not only children but also parents and fans of specific characters. Introducing an assortment featuring heroes from favorite movies or animated productions makes your offer more attractive, thereby drawing in more customers. As a result, you have a chance to increase turnover and profitability.
 

High Quality and Originality

When dealing with licensed products, you can be sure that you are offering your customers high-quality items. Companies holding licenses to produce such items pay attention to every detail as they must meet high licensor standards. As a result, customers receive original, durable, and solid products that they will certainly appreciate. Consequently, your store will be associated with high quality and professionalism.
 

Leveraging the Marketing Power of Famous Brands

By deciding to sell licensed products, you benefit from the immense marketing power of famous brands. The advertising and promotion departments of these companies invest significant resources in building the recognition of their characters and maintaining their popularity. Thus, your offer gains an additional advantage in the form of a ready-made, attention-grabbing assortment that promotes itself among customers.
 

Ease of Building Customer Relationships

Licensed products, due to their popularity, allow for easier building of relationships with customers. Good relationships and customer satisfaction are key to the success of any B2B wholesaler. A shared passion for favorite cartoon or movie characters means your customers will be more willing to communicate with you, giving you a chance to better understand their needs and expectations.